Saturday, January 26, 2013

Public Saturday Announcement, Take 1.

What is a Public Service Announcement? There are many different definitions for a public service announcement (PSA), but the simplified version of PSA's are messages in the public interest disseminated by the media without charge, with the objective of raising awareness, changing public attitudes and behavior towards a social issue.

What is a Public Saturday Announcement?  There are many different ways to analyze and judge people.  In this series, we will take a look at an iconic PSA, determine its intended message and then consider what messages this campaign actually disseminates.

This was inspired after I skimmed a study about the historical efficacy of public service announcements, which concluded that they are basically useless.  Big shock there.  Not convinced?  Take a look at this ridiculousness.

What this PSA thinks it says:  Saving money is a struggle but if you listen to your phone alerts, take public transportation, chase people through on-coming traffic, and avoid yogis, you can sock away your money in a life-sized pig.  Whether or not that is a euphemism for the government is still to be determined.

What this PSA really says:  
1.  Guys that aspire to wear fedoras are lame.
2.  Bankers drive pink vespas.
3.  Entering through the kitchen is for poor people with small lives and small pockets.
4.  Life-size pigs either do or do not hold the key to financial security.


  1. This post made me laugh. You're a trip, and I enjoy your writing style :)

    (I do realize what an English teachery thing that was to say, and I'm okay with it.)


    1. Thanks!! Following you back!! I will basically take any compliment, so kudos.


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